Research finds 45 per cent list Facebook
among their three most frequently visited apps, while just 13 per cent
say the same for Twitter
Facebook is more than three times as popular as Twitter on mobile and a host of other apps, according to a survey.
Of smartphone buyers asked to name the
three most frequently used apps on their mobile phones, 45 per cent said
Facebook, while 13 per cent said Twitter and 11 per cent said Candy
Crush Saga, the popular mobile game.
The survey of 500 phones buyers in the US
between June and September of this year shows that Facebook is
unchallenged as the leading app on smartphones, according to the company
which conducted the research.
Mike Levin, co-founder of Consumer
Intelligence Research Partners (CIRP), said: “Facebook just dominates
mobile phones, in terms of most frequent use, not just downloads.
“For most other apps, including some
well-known ones like YouTube and Pandora, fewer than 10 per cent of
phone buyers included them among the most frequently used”.
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